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US On-Premise Insights report: Shots/Shooters 2017

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A collaboration between the IWSR and actûrus, this is the first report to take a comprehensive look at shot drinks by specific categories and brands across the US market and in 14 major cities. The report breaks down shot consumption by on-premise location and occasion, as well as bartender and consumer preferences. This report is a must-have for brands that want to understand the growth of the shot market on-premise and plan their marketing spend across major on-premise cities in this key consumption category.

  • Clear definition of the term “shot” within the US market
  • Leading on-premise beverage alcohol brands
  • Size of the US shots/shooters market overall & by spirits category
  • Leading shot brands & mixed shots over time and by total, region & top city
  • Leading shot brands & mixed shots over time and by age, gender & ethnicity
  • Regional & top city shot market trend analysis

Want to know more?

For US sales enquiries, contact Brandy Rand

Brandy Rand, President – US Office

Brandy has over 15 years marketing and management experience in the beverage alcohol industry. She has worked on dozens of global brands for Allied Domecq Spirits & Wines and Bacardi USA, and has held strategic consulting roles with emerging craft and innovation products. With her knowledge of the beverage industry, consumer insights and passion for uncovering trends, she’s also known as an accomplished educator and writer.

Brandy lives in the Boston area and is a graduate in Anthropology from Tufts University. She is currently pursuing a Master's Degree at Harvard. In her spare time she teaches spinning and enjoys tennis, skiing, and working on her golf swing.

Email: brandy@theiwsr.com

For all other sales enquiries, contact Graziella Jeffery

Graziella Jeffery, Business Development Director

Graziella has a very strong international background which is a prerequisite when dealing with a global market like the wine and spirits industry.

She is French Italian, and has also lived in Spain. She has travelled extensively to meet clients in Europe and the US when she used to work in the pharmaceutical industry as an account manager selling syndicated research and consultancy to international companies.

Email: graziella@theiwsr.com
Telephone: +44 (0)20 7689 6834

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