Are The Lancet’s Alcohol Consumption Forecasts Inflated?

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London – A new study published in the medical journal The Lancet reports a considerable upsurge in the global consumption of alcoholic drinks. The study suggests that between 1990 and 2017, alcohol intake has jumped by as much as 70%. Importantly, the study anticipates a further per capita rise of nearly 18% to 2030, something that would put into jeopardy the World Health Organization’s targets for alcohol reduction.

“IWSR Drinks Market Analysis has tracked a similar rise in per capita alcohol consumption during the 27-year period and actually recorded a marginally higher rise of 74% in 100% alcohol intake,” says Mark Meek, IWSR’s CEO. “More recent trends might, however, question whether the momentum is in place for the alcohol sector to realise the continued growth levels predicted to 2030.”

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About the IWSR

The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer, cider and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the ‘why’ behind the numbers.