Key trends for the US wine market in 2024
IWSR data shows that Millennials, premium segments, and export markets could help boost the outlook for the US wine category
IWSR data shows that Millennials, premium segments, and export markets could help boost the outlook for the US wine category
IWSR analysis highlights three key ways in which Gen Z hold a different relationship with alcohol, and what it may mean for the industry in future
IWSR assesses the performance and outlook for the global wine market
Even though sparkling wine growth is moderating, IWSR data shows a demographic shift that's driving deeper category engagement in the US
IWSR analyses the demographics behind the moderation trend
IWSR analysis shows that consumers may be becoming immune to new RTD products or brands in a way reminiscent of the recent history of craft beer in the US
IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind
Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027
IWSR analyses the dynamics behind Cognac's recent declines in the US
IWSR data shows that tequila's expansion at the top end is slowing, as declines at the bottom end have turned around into growth
IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023
IWSR analyses the drivers and outlook for high-end agave-spirits and whisky in the US
IWSR data shows that a maturing RTD category in the US will see volume growth moderate while value rises rapidly to reach US$21.1bn by 2027
IWSR analysis outlines five major differences in the growth drivers for tequila versus gin – which should equip tequila to grow faster, and for longer, in the years ahead
IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire