Key trends for the US wine market in 2024
IWSR data shows that Millennials, premium segments, and export markets could help boost the outlook for the US wine category
Analysis
Analysis
How might Gen Z reshape beverage alcohol in the US?
IWSR analysis highlights three key ways in which Gen Z hold a different relationship with alcohol, and what it may mean for the industry in future
Analysis
Seven key trends that will shape the global wine industry in 2024
IWSR assesses the performance and outlook for the global wine market
Analysis
Where next for the US sparkling wine market?
Even though sparkling wine growth is moderating, IWSR data shows a demographic shift that's driving deeper category engagement in the US
Analysis
Moderation: is it generational or universal?
IWSR analyses the demographics behind the moderation trend
Analysis
Are RTDs in the US learning enough from craft beer?
IWSR analysis shows that consumers may be becoming immune to new RTD products or brands in a way reminiscent of the recent history of craft beer in the US
Analysis
Significant negative shift seen in alcohol spending behaviour amid signs that it may be temporary
IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind
Analysis
Alcohol ecommerce growth moderates, but still set to outperform overall market
Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027
Analysis
Is Cognac losing out to tequila in the US?
IWSR analyses the dynamics behind Cognac's recent declines in the US
Analysis
Is the US premium tequila boom over?
IWSR data shows that tequila's expansion at the top end is slowing, as declines at the bottom end have turned around into growth
Analysis
Has premiumisation stalled?
IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023
Analysis
Why are agave and whisky winning the US premiumisation race
IWSR analyses the drivers and outlook for high-end agave-spirits and whisky in the US
Analysis
Growth drivers for the US ready-to-drink (RTD) market shift as malt-based hard seltzers reach saturation
IWSR data shows that a maturing RTD category in the US will see volume growth moderate while value rises rapidly to reach US$21.1bn by 2027
Analysis
Does tequila’s growth mirror that of the gin boom?
IWSR analysis outlines five major differences in the growth drivers for tequila versus gin – which should equip tequila to grow faster, and for longer, in the years ahead
Analysis
RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products
IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
