Vodka innovation trends
IWSR explores the evolution of the vodka category
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR analyses the premium-and-above vodka market in India
IWSR data shows shifts in the key trends shaping the global industry
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options
As vodka comes under the spotlight amidst Russia’s invasion of Ukraine, IWSR takes a deeper look at the Russian alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022