IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
Analysis
Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
Analysis
The ‘inverse-V’ shape of Covid-19
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
Analysis
US total beverage alcohol consumption in 2020 was the largest volume gain in nearly 20 years
Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US
Analysis
Will the growth of ecommerce cannibalise sales or offer incremental value?
IWSR analyses the impact and opportunities of ecommerce post-Covid-19
Analysis
Global beverage alcohol expected to gain +3% volume in 2021
Resilience in key markets and brand owners’ swift response to changing market conditions leads IWSR to forecast alcohol consumption to grow by +1.5% CAGR 2021-2025
Analysis
Should alcohol be treated like tobacco by lobbyists and lawmakers?
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
Analysis
How is the hard lemonade trend evolving?
The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next
Analysis
How might a Pernod Ricard & Brown-Forman merger shift the industry landscape?
IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge
Analysis
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
Analysis
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Analysis
How will the UK's alcohol ecommerce channel evolve in the mid- to long-term? [infographic]
IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel
Analysis
Do consumers prefer no-alcohol over low-alcohol products?
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Analysis
Evolution of hard seltzers in the US [infographic]
IWSR takes a deeper look at the evolution of the hard seltzer category and its growth drivers in the US
Analysis
Covid-19 prompts short- and long-term shifts in global travel retail
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
