The US alcohol industry accounts for 2.5 million jobs nationally across manufacturers, distributors and retailers. Industry stakeholders are stepping up to support their communities and to urge Congress to offer relief
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
The often kitsch and over-the-top cocktail trend has waxed and waned in popularity over the years, but is starting to come back, only this time, in a more grown-up, sophisticated form.
IWSR analyses the potential for South Africa and Brazil to replicate gin's UK success
The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications
The category's popularity extends beyond St. Patrick’s Day as new brands continue to come to market
As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability
The meteoric rise of hard seltzers, or hard sparkling water, in the US has been enabled by a confluence of trends. The IWSR analyses whether the drink's popularity could be mirrored in markets outside the US too
Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.
Can baijiu be successful in the US? IWSR analyses the spirit’s potential
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created
This Valentine’s Day, American consumers expected to profess their continued love for Champagne, Prosecco, and Cava
As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.
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