The categories succeeding in the ecommerce channel
IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.
Analysis
Analysis
Lessons from rosé: What spirits brands can learn from rosé’s success
Rosé remains one of the most potent and far-reaching trends within the wine category. Its growth drivers are impactful reminders of how other alcohol categories can boost market penetration.
Interview
Zamora focuses its growth strategy on international expansion and product innovation
On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at how Cartagena, Spain-based Zamora is raising its international profile
Analysis
The largest markets in Ecommerce: Key trends from China, France and the US
Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.
Analysis
Rum adapts to changes in environment and attitude
Shifting global conditions present the rum category with challenges and opportunities for growth
Analysis
Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Analysis
Investing in China? Brands should look beyond premium spirits
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Analysis
Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
Interview
A new vision for Vinexpo
Vinexpo's current CEO Rodolphe Lameyse talks to the IWSR about his vision for Vinexpo Paris and beyond
Analysis
Changing millennial preferences drive packaging innovation and on-site experiences at US wineries
Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.
Analysis
New occasions and female empowerment drive change in the South African drinks market
Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.
Analysis
Amazon launches Tovess gin: drinks brands need to prepare for disruption
Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.
Analysis
Carbonated Cocktails Drive Innovation in Classic Mixed Drinks and RTD's
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
News
Trend: Floral Flavourings
Floral flavours are cropping up in everything from new RTDs to craft beers, and are increasingly included in the botanical mixes of emerging gins as headline ingredients.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
