Why will beer prove resilient in the aftermath of Covid-19?
IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19
Analysis
Analysis
Behind the celebrity-owned tequila craze in the US
From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.
Analysis
Small-batch producers are forced to be creative in order to survive
As the Covid-19 pandemic unfolds, changes in consumer behaviour are highlighting implications for the medium- and long- term viability and structure of the craft sector.
Analysis
Hard kombucha taps into the wellness wave
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Analysis
Micro trend: indigenous ingredients
Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.
Analysis
Baijiu: the largest spirits category the US has never heard of
Can baijiu be successful in the US? IWSR analyses the spirit’s potential
Analysis
Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Preview
Bartenders highlight the most called-for brands in the on-premise across 15 key US cities
IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States
Analysis
The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Interview
LVMH’s Champagne strategy drives innovation and new consumption occasions for the category
LVMH leaders share how their value-creation strategy is driving growth for their Champagne business
Analysis
As the Craft Beer Market Matures, Brewers Look Outside Traditional Beer to Maintain Share
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
Analysis
Smaller Emerging Markets Will Fuel Global Growth of Beer
IWSR forecasts the category to reach 1.9bn hectolitres by 2023, strengthened by craft and low/no alcohol beer
Analysis
The craft of buying and managing artisan brands
The intricacies of acquiring craft brands are a serious concern for market leaders
Analysis
Radius Trend: Hard kombucha
The prevailing trend toward holistic health has shot nutritionally rich probiotic drinks into the mainstream, and is now driving demand for alcoholic versions
Analysis
Provenance and profits: The future of the gin industry
IWSR’s forecasts confirm that the much-hyped gin renaissance is not simply journalistic hyperbole
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
