Key trends driving the US wine market in 2023
IWSR analyses the performance and outlook for the US wine market
IWSR analyses the performance and outlook for the US wine market
IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets
IWSR analyses the demographic and lifestyle trends driving the US wine industry, investigating why wine consumption dipped in 2022, even though the wine drinking population grew.
IWSR analyses the demographics and drivers of China's beverage alcohol market
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
IWSR data shows shifts in the key trends shaping the global industry
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
As wine faces increasing competition, brand owners need to engage an evolving audience