The emergence of alcohol-branded NFTs
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers
Analysis
Analysis
Tequila and vodka are the most popular bases for spirit-based RTDs in the US
Spirit-based RTDs drive premiumisation cues
Analysis
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
Analysis
Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Analysis
Should brand owners buy their way into ecommerce?
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Analysis
Will social media increasingly impact alcohol choice?
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Analysis
Alcohol ecommerce maturity in Asia Pacific
IWSR analyses the differences in alcohol ecommerce maturity and consumer behaviour across the APAC region
Analysis
Growth opportunities for the global beer industry
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Analysis
Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
Analysis
The ‘inverse-V’ shape of Covid-19
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
Analysis
Will the growth of ecommerce cannibalise sales or offer incremental value?
IWSR analyses the impact and opportunities of ecommerce post-Covid-19
Analysis
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Analysis
How will the UK's alcohol ecommerce channel evolve in the mid- to long-term? [infographic]
IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel
Analysis
Health and sustainability cues boost the organic wine movement
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
