IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital
Spirit-based RTDs drive premiumisation cues
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed
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