Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards
IWSR data shows early signs of down-trading in select categories
Analysis
Analysis
Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Analysis
Growing trend for upcycled ingredients in beverage alcohol
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
Analysis
Consumers turn to “selective uptrading” amidst rising inflation
Early findings from IWSR’s Consumer Price Sensitivity Barometer
Analysis
Why is Brown-Forman investing in the premium rum category?
IWSR analyses the outlook of the premium-and-above rum market
Analysis
Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth
RTD category value will increase by an additional US$11.6bn over the next five years
Analysis
Premiumisation surged during Covid; will it continue?
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
Analysis
Growth drivers for the global beer industry in 2022 and beyond
IWSR analyses the drivers and outlook of the global beer category
Analysis
Sources of innovation in dynamic no-alcohol markets
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
Analysis
A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
Analysis
Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Analysis
Global beverage alcohol rebounds, with value reaching US$1.17 trillion
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Analysis
The Platinum Jubilee: What are Brits drinking in celebration, and how has this changed from past Jubilees?
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
Analysis
Are consumers willing to pay more for faster delivery?
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Analysis
Ecommerce channel evolves into two overlapping worlds
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
