Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
Early findings from IWSR’s Consumer Price Sensitivity Barometer
RTD category value will increase by an additional US$11.6bn over the next five years
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
IWSR analyses the drivers and outlook of the global beer category
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market