Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
Analysis
How has consumer behaviour in the US changed during the pandemic?
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Analysis
US channel splits will likely be permanently impacted by Covid-19
IWSR examines a trend towards off-premise gains over last 20+ years, now accelerated by on-premise losses
Analysis
The evolving role of the ecommerce market and digital experience [infographic]
IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19
Analysis
Is Diageo’s acquisition of Aviation Gin a sign that M&A activity within the drinks industry is back on track?
With the onset of Covid-19, mergers and acquisitions (M&A) inevitably took a back seat as companies focused on operational activities.
Analysis
How resilient will the beverage alcohol industry be post Covid-19?
Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience
Analysis
Covid-19 will create far-reaching impact on global beverage alcohol consumption
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
Analysis
How Covid-19 is prompting city bars to evolve
City centres have been transformed by the coronavirus pandemic as more people work from home. IWSR looks at how the concept of a city bar may evolve post-Covid-19
Analysis
Star power: when does celebrity endorsement work?
As Cameron Diaz becomes one of the latest celebrities to move into the world of drinks, IWSR looks at which brands, categories and geographies are most benefiting from the influence of star power
Analysis
How is alcohol legislation changing in the wake of the ecommerce boom?
As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India
Analysis
Will brand owners divert resources from the on-premise?
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Analysis
Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels
IWSR assesses the ongoing impact of Covid-19 across key markets
Analysis
Micro trend: Modern tiki - the reinvention of a retro cocktail experience with opportunities for premium rum
The often kitsch and over-the-top cocktail trend has waxed and waned in popularity over the years, but is starting to come back, only this time, in a more grown-up, sophisticated form.
Analysis
Micro trend: indigenous ingredients
Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.
Analysis
IWSR's top 5 global beverage trends for 2020
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
