Cocktails to-go offer premium drinking experiences in lockdown
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
IWSR assesses the ongoing impact of Covid-19 across key markets
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices
Highlights from the IWSR Forecasting the Future Seminar in London
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.
Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.
Industry leaders are setting their sights on tequila as the new spirit to undergo ‘premiumisation’
The prevailing trend toward holistic health has shot nutritionally rich probiotic drinks into the mainstream, and is now driving demand for alcoholic versions