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Cocktails to-go offer premium drinking experiences in lockdown

Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?

Analysis

Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels

IWSR assesses the ongoing impact of Covid-19 across key markets

Analysis

Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?

The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption

Analysis

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

Preview

Bartenders highlight the most called-for brands in the on-premise across 15 key US cities

IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Analysis

Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US

Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.

Analysis

Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water

Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?

Analysis

Carbonated Cocktails Drive Innovation in Classic Mixed Drinks and RTD's

With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.

Analysis

How is the RTD Market Evolving?

Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.

Analysis

How tequila is challenging its party drink reputation

Industry leaders are setting their sights on tequila as the new spirit to undergo ‘premiumisation’

Analysis

Radius Trend: Hard kombucha

The prevailing trend toward holistic health has shot nutritionally rich probiotic drinks into the mainstream, and is now driving demand for alcoholic versions

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