Fewer younger LDA drinkers are entering the wine category - does it matter?
As wine faces increasing competition, brand owners need to engage an evolving audience
As wine faces increasing competition, brand owners need to engage an evolving audience
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
As vodka comes under the spotlight amidst Russia’s invasion of Ukraine, IWSR takes a deeper look at the Russian alcohol market
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery