Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Japanese producers are invigorating the gin category with launches that explore native botanicals and alternate spirits bases, as well as a meticulous approach to blending
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel