Why is Brown-Forman investing in the premium rum category?
IWSR analyses the outlook of the premium-and-above rum market
Analysis
Analysis
Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth
RTD category value will increase by an additional US$11.6bn over the next five years
News
The changing role of sparkling wine lifts sales in the US
The number of Americans enjoying sparkling wine has risen by 30% between 2019 and 2022
Analysis
Premiumisation surged during Covid; will it continue?
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
News
Is tequila's future under threat?
IWSR analyses how growing demand for tequila is shaping the category's outlook
News
Economic tensions are high. What does this mean for premium beverage alcohol in the US?
New IWSR analysis shows that despite inflation rising around the world, there could be reasons for optimism among premium alcohol brand owners
Analysis
Growth drivers for the global beer industry in 2022 and beyond
IWSR analyses the drivers and outlook of the global beer category
Analysis
Sources of innovation in dynamic no-alcohol markets
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
Analysis
Cocktail culture is driving the evolution of the spirit-based RTD segment in the US
As the RTD category in the US becomes more established, growth rates are moderating, and brand owners are increasingly focusing on premiumisation opportunities
Analysis
A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
Analysis
Can soju ride the Korean cultural wave to find success in global markets?
IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation
Analysis
The rise of pink tequila
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
Analysis
Cider picks up pace with innovation cues from RTDs
Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant
Analysis
Sources of RTD innovation
New RTD products are increasingly driven by sustainability, flavour and premiumisation trends
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
