5 key trends that will shape the global beverage alcohol market in 2021
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Analysis
Analysis
Global wine trends to watch in 2021
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
Analysis
What does Dry January look like during a pandemic?
With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows
Analysis
Are people really drinking more during the pandemic?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
Analysis
Beverage alcohol ecommerce value grows by 42% in 2020, to reach US$24 billion
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021
Analysis
Is the zero-waste movement a viable option for the on-premise?
IWSR speaks with Rich Wood, head bartender at zero-waste cocktail bar Scout, about bringing the zero-waste philosophy into practice
Analysis
How is canned wine innovation evolving?
As Covid-19 prompts consumers to increasingly shift to on-the-go drink offerings, IWSR looks at how the canned wine space is evolving
Analysis
Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
Brand owners pivot innovation strategies during the pandemic
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Analysis
How do local, niche categories find global success?
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
Analysis
Seasonal Flavour Trends Drive New Product Launches
Expect to see more hard seltzers tapping into Autumnal flavour trends, as well as hyper-local variants and more niche seasonal flavours
Analysis
Beer demand escalates online: key considerations for brewers refining their online strategy
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
Analysis
Countries focus on safely reinvigorating global beverage alcohol sector
Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report
Interview
Beavertown Brewery on growth plans and the impact of Covid-19 on craft beer
Logan Plant, founder of Beavertown Brewery, discusses the craft beer movement and the impact of Covid-19
Analysis
Paper bottle innovation brings sustainable packaging to the forefront
IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
