Plan for tomorrow, today
We are the global leader in data, analytics and insights for the beverage alcohol industry
IWSR uniquely combines the best of data science with human intelligence to uncover the reality of the global beverage alcohol market. We are the trusted reference point for industry leaders, identifying trends, drivers of change and effective strategies.
Beverage Alcohol Drivers 2026
From Gen Z’s evolving relationship with alcohol and the importance of innovation to the promise offered by RTDs, developing markets and a resurgent travel retail channel, IWSR reveals six key drivers and trends shaping beverage alcohol in 2026 and beyond.
Gain clarity in a complex drinks industry
Navigate change
Identify growth opportunities
Leverage consumer sentiment
Drive innovation
Access the data and expertise that underpins the industry
Our data & insight products
IWSR’s intuitive client platform is the gateway to our latest visualisation and data tools. It gives you access to all our data and insights, helping you understand global markets, drivers of change, how markets will evolve, and which strategies to adopt.
Our Science
IWSR offers proprietary longitudinal beverage alcohol market data combined with forecasts, consumer insight and innovation data, all supported by a global network of market experts. We use the latest AI-enabled data analysis techniques to deliver intelligence to the world’s leading brands.
"IWSR’s Global Database is the only common database. It feeds everything from board meetings down to daily discussions. It is a key reference"
| Leading global wine and spirits company
| Insight
Global market analysis and insights
Premiumisation redefined: from pricing to meaningful moments
Premiumisation has long been the mantra of the global beverage alcohol industry, but have pricing ga...
Time for tea: how a global flavour trend can boost beverage alcohol
Tea is much more than a category; it is an entire flavour architecture that spans the alcohol/no-alc...
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Boomers drive TBA declines as Gen Z steps up
Reduced participation by the Boomer age cohort was a major cause of beverage alcohol’s deepening c...
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to help you stay competitive and innovative
Head office
IWSR,
LABS House,
Floor 6, 15-19 Bloomsbury Way,
London, WC1A 2TH,
United Kingdom
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