50+ years of trusted drinks industry insights


About us

IWSR is the leading global drinks data and insight provider. By combining best-in-class market and consumer data, AI-enabled analytics and on-the-ground human intelligence, we deliver a full understanding of the global beverage alcohol industry.


years of industry experience


countries covered


languages spoken

The most reliable data source for the global drinks industry


  • Sales volumes and value down to the brand level, worldwide
  • Channel and category trends combined with consumer insights
  • Forecasts for the next 5 years, by category and market


IWSR data provides the most complete view of how and why market trends are changing over time. Our insights are used to benchmark the market, forecast challenges and opportunities, and inform investment and strategic planning decisions.


Learn about our business

Old wine bottles covered in dust in cellar


Equipment for the preparation of beer


Hop field view from top with morning fog

Our team

Brew master testing beer in brewery.

Join our team

Glass of martini with lemon and rosemary on bar


Leadership team