11/06/2026
‘A major reset’: beverage alcohol volumes fall again in 2025
The third consecutive year of declines illustrates consumers’ changing relationship with alcohol, ...
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Insights, analysis and statistics
IWSR is the leading data and intelligence source for the global beverage alcohol industry. Our data and insights are used to benchmark the market, analyse performance and outlook, drive investment decisions, and inform strategic planning.
Below, you will find a taste of our insights. If you would like access to more in-depth current data, please get in touch.
12/11/2026
US RTD landscape transformed by category shifts
As cocktails and long drinks progressively eat into the market share of hard seltzers and FABs, prem...
29/10/2026
Retention trumps recruitment as RTD category matures
RTDs are poised to be the main driver of beverage alcohol growth in the years ahead and, as the cate...
29/10/2026
Premiumisation polarises as whisky growth narrows
Global whisky gains are being driven by Irish, Indian and other origins as the Scotch, US and Japane...
15/10/2026
Cultural cachet: how soft power can boost drinks brands
Provenance is an increasingly important trend in today’s beverage alcohol marketplace, attracting ...
01/10/2026
Spending smart: four ways to attract status spirits buyers
As macroeconomic factors continue to weigh on the high-end status spirits market, brand owners need ...
16/09/2026
Shifting sands: fresh category opportunities in GTR
Global travel retail continues to outperform the broader beverage alcohol market, but evolving consu...
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