Drive innovation 

Understand innovation trends:


Monitor the most successful product launches, packaging, and marketing.


Understand the components required for success.


Predict when trends may reverse.


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Benchmark your NPD strategy:


Monitor subcategories showing the most growth.


Uncover the shifts in consumer behaviour your strategy needs to address.


Refine innovation strategy to meet future needs of the market.


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Track innovation across the global market:


Monitor the most innovative product launches, packaging, and marketing across multiple geographies.


Identify consumer trends shaping the market.


Gain an early mover advantage.


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Relevant Team

Richard Halstead
Richard Halstead

Chief Operating Officer Consumer Insights and Custom Analytics

Marten Lodewijks
Marten Lodewijks

President IWSR US

Luke Tegner
Luke Tegner

Consulting Director

John Thies
John Thies

Consulting Manager

"IWSR are a must-have if you are going to launch a product and if you are going to look at new markets."

|  Scottish global spirits company

Our solutions will help you:

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Navigate change

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Identify growth opportunities

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Leverage consumer sentiment

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Navigate the market with confidence

Learn more about our product suite
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Global Database

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US Navigator

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Strategic studies and reports

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