Measure market influences and macro trend shifts over time.
Identify and understand consumer behaviour shifts.
Adopt strategies based on whether shifts are likely to be cyclical or structural.
Quantify the impact of regulatory, political and macro-economic shifts.
Compare historical consumer and market responses to these shifts, with likely future responses.
Plan for projected impacts and maximising opportunities.
Benchmark your portfolio against category performance across markets and channels.
Map the evolution of consumer preferences and sentiment.
Identify white space opportunities and competitive threats.
Chief Operating Officer Consumer Insights and Custom Analytics
President IWSR US
Consulting Director
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
| CEO, Leading spirits producer