Leverage consumer sentiment 

Identify how consumer trends will impact performance:


Track changes in category usage and attitude.


Uncover why shifts are happening and the impact on channel, price, region and occasion over time.


Outline the impact to your business and portfolio, and how to respond if key consumer audiences are changing.


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Define your market opportunities:


Quantify size of total market and categories of focus.


Identify consumer types shaping your addressable market, and how segments and sentiment are shifting.


Determine who you should be targeting with new product launches and how you should talk to them.


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Test and learn:


Understand how your brand or category is perceived.


Uncover consumer responses to new products or line extensions.


Measure the impact of different pricing strategies.


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Relevant team

Richard Halstead
Richard Halstead

Chief Operating Officer Consumer Insights and Custom Analytics

Marten Lodewijks
Marten Lodewijks

President IWSR US

Luke Tegner
Luke Tegner

Consulting Director

Luis Osorio
Luis Osorio

Head of Consumer Research

"IWSR is necessary to have in a global function. They give you that 80/20 view of what is happening in the market."

|  Leading Dutch global spirits company

Our solutions will help you:

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Navigate change

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Identify growth opportunities

Global data

Drive innovation

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Navigate the market with confidence

Learn more about our product suite
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Global Database

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US Navigator

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Strategic studies and reports

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