Drive innovation
Understand innovation trends:
Monitor
Monitor the most successful product launches, packaging, and marketing.
Understand
Understand the components required for success.
Predict
Predict when trends may reverse.
Benchmark your NPD strategy:
Monitor
Monitor subcategories showing the most growth.
Uncover
Uncover the shifts in consumer behaviour your strategy needs to address.
Refine
Refine innovation strategy to meet future needs of the market.
Track innovation across the global market:
Monitor
Monitor the most innovative product launches, packaging, and marketing across multiple geographies.
Identify
Identify consumer trends shaping the market.
Gain
Gain an early mover advantage.
Relevant Team
Marten Lodewijks
Managing Director and President
Luke Tegner
Consulting Director
John Thies
Consulting Manager
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
Consulting Director
Luke Tegner
Consulting Manager
John Thies
"IWSR are a must-have if you are going to launch a product and if you are going to look at new markets."
| Scottish global spirits company
Our solutions will help you:
Navigate change
Identify growth opportunities
Leverage consumer sentiment
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Bevtrac
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IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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