Plan for tomorrow, today
We are the global leader in data, analytics and insights for the beverage alcohol industry
IWSR uniquely combines the best of data science with human intelligence to uncover the reality of the global beverage alcohol market. We are the trusted reference point for industry leaders, identifying trends, drivers of change and effective strategies.
Gain clarity in a complex drinks industry
Navigate change
Identify growth opportunities
Leverage consumer sentiment
Drive innovation
Access the data and expertise that underpins the industry
Our data & insight products
IWSR’s intuitive client platform is the gateway to our latest visualisation and data tools. It gives you access to all our data and insights, helping you understand global markets, drivers of change, how markets will evolve, and which strategies to adopt.
Our Science
IWSR offers proprietary longitudinal beverage alcohol market data combined with forecasts, consumer insight and innovation data, all supported by a global network of market experts. We use the latest AI-enabled data analysis techniques to deliver intelligence to the world’s leading brands.
"IWSR’s Global Database is the only common database. It feeds everything from board meetings down to daily discussions. It is a key reference"
| Leading global wine and spirits company
| Insight
Global market analysis and insights
Lands of opportunity? Growth prospects persist in larger markets
Trading conditions are challenging in the US and China, but pockets of potential can still be found ...
Don’t blame Gen Z: as challenges persist, younger legal-drinking-age consumers are re-engaging with alcohol
Budgets for alcohol are shrinking in many markets, thanks to cost-of-living concerns and the moderat...
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No-alc’s crucial role in future US beer performance
As the US beer market continues its structural decline, the dynamic no-alcohol category provides a m...
5 Key Trends Shifting The Beverage Alcohol Market In 2025
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
The new codes of premiumisation
An analysis of the evolution and future of premiumisation in beverage alcohol
Head office
IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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