Radius – Product Innovation Tracker


Discover the latest product launches, category trends, innovations and on-premise trends

Radius Quarterly Report - Issue 36 - November 2018

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Radius, the IWSR's innovation tracker, brings you the latest product launches and new consumer trends driving the market.


Trend Radar

Trend: The Rise of Rum

Trend: Redefining Masculinity

Trend: Zero-proof Spirits Update

Micro Trend: Craft RTD Cocktails

Micro Trend: Piña Coladas Re-imagined


Also Featured

Round-Up: Bar Convent Berlin 2018

Round-Up: TFWA Cannes 2018

Q&A: Nick Williamson, Marketing Director Campari UK

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