IWSR Reports   >   The IWSR Insight Reports   >   The IWSR US Cocktail Trends Report

2016 US On-Premise Insights: Cocktail Trends

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Included in this On-Premise Insights report:

  • Craft cocktail bar menu analysis across 25 key US cities; find out what these 'bartender bars' are selling by cocktail, price, brand and regional differences
  • Analysis of overall on- and off-premise consumption, key factors and the future of cocktails in the US
  • New on-premise operator data on cocktails: brand choices, mixer quality, menu change frequency, bartender recommendations, consumer preference and channel segmentation
  • Ten years of 20 classic cocktails; when categories and brands spike and why.

The new IWSR On-Premise Insights Series:

Each of these targeted industry reports will include proprietary trade and consumer survey data combined with IWSR volume and value data to tell a story on how certain past, present and future trends are shaped, and how our clients can better understand where to focus their on-premise efforts.



Series Overview

April 2017 - Whiskey Consumption On-Premise: Shooters, Cocktails & Long Drinks

Discover the trends, by market, driving growth in the top categories, how consumers are drinking whiskey by channel, and a deep-dive into the shooter market.


August 2017 - Changing Consumer Tastes: Future of Flavour

The lifespan of a flavor - when hot flavours happen and why, brand successes driving innovative flavor profiles, and analysis of consumer taste profiles.

Want to know more?

For US sales enquiries, contact Brandy Rand

Brandy Rand, Vice President of US Marketing

Brandy has over 15 years marketing and management experience in the beverage alcohol industry. She has worked on dozens of global brands for Allied Domecq Spirits & Wines and Bacardi USA, and has held strategic consulting roles with emerging craft and innovation products. With her knowledge of the beverage industry, consumer insights and passion for uncovering trends, she’s also known as an accomplished educator and writer.

Brandy lives in the Boston area and is a graduate in Anthropology from Tufts University. She is currently pursuing a Master's Degree at Harvard. In her spare time she teaches spinning and enjoys tennis, skiing, and working on her golf swing.

Email: brandy@theiwsr.com

For all other sales enquiries, contact Graziella Jeffery

Graziella Jeffery, Business Development Director

Graziella has a very strong international background which is a prerequisite when dealing with a global market like the wine and spirits industry.

She is French Italian, and has also lived in Spain. She has travelled extensively to meet clients in Europe and the US when she used to work in the pharmaceutical industry as an account manager selling syndicated research and consultancy to international companies.

Email: graziella@theiwsr.com
Telephone: +44 (0)20 7689 6834

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