“The Patrón Spirits portfolio of ultra-premium luxury brands is expanding quickly in
markets across the world, and the tools and expertise that the IWSR provides from
up-to-date and reliable market and category research, to the latest in-depth news
and trends is an invaluable resource to us as we continue to grow our business.”
Jason Nussbaum, Vice President, International Marketing, Patrón
The key categories of the beverage alcohol market (wines, spirits, beer, cider and mixed drinks) are split into a total of 174 sub-categories, allowing you to evaluate the category exactly as you need to see it.
- 12 key wine category segments by country of origin.
- Up to 27 key spirits category segments.
- Up to 8 price segments.
- Over 20,500 brands.