Consumer Barometer Price Sensitivity Study

Identify and track the impact of consumer price inflation on the consumption of, and attitude toward, beverage alcohol

Consumer Barometer Price Sensitivity Study

Rising energy costs, inflation and the cost of living are impacting consumer choices as well as the wider industry.

To help you better understand consumer sentiment developments and plan strategies accordingly, IWSR is conducting in-depth consumer research across 17 countries over two waves – Q4 2022 and Q2 2023.

Together with new questions on price sensitivity and other attitudes, the majority of usage and attitude answers can be compared with those collected in August 2020, December 2020, and July 2021 to allow longitudinal trend analysis in markets covered in the Covid-19 Consumer Tracker.


This strategic study will enable you to:

  • Understand how consumer behaviour is evolving with inflation, to reassess and re-align investments, product development and marketing strategies.
  • Monitor evolving consumer attitude and behaviour in today’s fast-changing world over the next 12 months across key beverage alcohol markets and categories
  • Make data-driven short- and long-term strategic decisions.


Get answers to the questions:

  • Which markets, categories and demographics will be most resilient or most vulnerable to downtrading?
  • To what extent are consumers able to tolerate price rises on alcoholic beverages they consume?
  • In which categories is there more or less scope to raise prices?
  • Will consumers still aspire to premium products?
  • How have consumers shifted between channels?
  • Does occasion impact average spend on beverage alcohol?
  • Which consumer segments are more liable to change their demand levels, and which are more stable?


Markets covered:

Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, South Africa, Spain, Taiwan, UK, US

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