Consumer Lifestyle Choices Continue to Drive Innovation in Global Beverage Alcohol

IWSR press release preview

IWSR Drinks Market Analysis’ comprehensive ‘Global Trends Report’ identifies industry insights and opportunities


This is a preview of our full press release. You can continue to read more on the Press Releases page of our website.

London – Global changes in consumer behaviour, technology, economics and even environmental stewardship are helping to drive evolution and innovation in the beverage alcohol industry. IWSR Drinks Market Analysis’ annual Global Trends Report, released this week, examines developments and identifies opportunities around the world for the beer, wine, spirits and mixed drinks market.

Among the key current and emerging trends identified by IWSR analysts’ on-the-ground research are:

Global Sophistication:

• New entry-level brands are helping aspirational consumers in developing markets to discover unfamiliar beverage alcohol categories.
• In developed markets, premiumisation and an attitude of “less but better” is driving consumers towards crafted products – often with a hyper local spin.
• More niche and localised flavours are starting to gain traction (for instance, spirits made with locally foraged botanicals).
• Increasingly niche and personalised experiences are helping curious consumers to connect with their favourite drink categories (e.g. monthly subscription clubs and experiences such as “meet the maker” events at craft distilleries and breweries).
• Wine education continues to spread in developing markets, especially throughout Asia.

Lifestyle and Ethical Choices:

• The rise in consumer interest in wellness has fuelled development of no- and low-alcohol products, and “better-for-you” beverages that are low-calorie, sugar-free, gluten-free, and that feature natural nutrients and healthy ingredients.
• Consumers are looking for ways to decrease their environmental impact on a micro level, such as adopting plant-based diets, reducing air travel, shunning plastic waste and consuming water and other natural resources more responsibly. Some consumers now expect drink brands to hold themselves to similar standards throughout the production chain.
• People are also gravitating to companies and brands that are more authentic in their support of charities or local communities.

You can continue to read more on the Press Releases page of our website.



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IWSR press contact:

Greg Cohen –, +1 917 714 8237

About the IWSR

The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer, cider and mixed drinks by volume and value in 157 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. Our analysts travel the world in order to meet over 1,600 local professionals to capture market trends and the ‘why’ behind the numbers.

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