Covid-19 Consumer Tracker Report Series

Covid-19 has changed the way consumers think about, purchase and consume beverage alcohol. The Covid-19 Consumer Tracker will help you monitor and plan for these shifts in consumer behaviour.

Released in three waves, the Covid-19 Consumer Tracker is an in-depth consumer sentiment research report series identifying and tracking the impact of Covid-19 on the consumption of and attitude to beverage alcohol up to September 2021.

Delivering unique and timely consumer insights on:

• Category consumption behaviour: spirits, beer, wine, cider, RTDs and fresh cocktails
• Typical spend by category
• Consumption occasions, including new pandemic / lockdown occasions
• Purchase channel behaviour, including attitudes to ecommerce
• Future intentions: discretionary spending, travel, relationship with food and drink

The Covid-19 Consumer Tracker enables you to:

• Monitor evolving consumer attitude and behaviour in today’s fast-changing world over the next 12 months in key markets.
• Gain insight into new drinking occasions and purchase channels.
• Prioritise efforts in key markets for alcoholic drinks
• Build on your category strategy and optimise your portfolio
• Understand the new landscape for purchasing channels
• Review your route to market plans
• Ensure your messaging matches the needs and values of your target consumer
• Focus on pushing the right products in the right way as part of your price positioning
• Align brand strategy with consumer behaviours and preferences