Covid-19 Consumer Tracker Report Series

Covid-19 has changed the way consumers think about, purchase and consume beverage alcohol. The Covid-19 Consumer Tracker will help you monitor and plan for these shifts in consumer behaviour.

Released in three waves, the Covid-19 Consumer Tracker is an in-depth consumer sentiment research report series identifying and tracking the impact of Covid-19 on the consumption of and attitude to beverage alcohol up to September 2021.

Delivering unique and timely consumer insights on:

Category consumption behaviour: spirits, beer, wine, cider, RTDs and fresh cocktails
Typical spend by category
Consumption occasions, including new pandemic / lockdown occasions
Purchase channel behaviour, including attitudes to ecommerce
Future intentions: discretionary spending, travel, relationship with food and drink

The Covid-19 Consumer Tracker enables you to:

Monitor evolving consumer attitude and behaviour in today’s fast-changing world over the next 12 months in key markets.
Gain insight into new drinking occasions and purchase channels.
Prioritise efforts in key markets for alcoholic drinks
Build on your category strategy and optimise your portfolio
Understand the new landscape for purchasing channels
Review your route to market plans
Ensure your messaging matches the needs and values of your target consumer
Focus on pushing the right products in the right way as part of your price positioning
Align brand strategy with consumer behaviours and preferences