| Products
A fundamental analysis of drivers changing the industry, and the markets that matter most to you. In-depth analysis of brand and category change, supply chain needs and the implications of regulatory change, using IWSR’s unique combination of proprietary data, on-the-ground researchers and industry-leading analytics.
Why change is happening, what’s likely to happen next, and what it means for you, using our trusted Global market data, consumer insights, forecasts and analytics. Pinpointing the drivers behind change and potential future direction.
Analysing market and category changes against your business assets and strengths. Identifying white space opportunities for innovation or M&A. Measuring and ranking opportunities to determine likelihood of success.
Deploying the combined expertise of IWSR data, analytics and human intelligence to build compelling and trustworthy answers to the question: “Where do we go from here?”
Chief Operating Officer Consumer Insights and Custom Analytics
President IWSR US
Consulting Director
Head of Custom Research and Consumer Insights
Consulting Manager
Consulting Manager US
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
Head of Custom Research and Consumer Insights
Consulting Manager
Consulting Manager US
| CEO, Global drinks producer
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
An analysis of the evolution and future of premiumisation in beverage alcohol