Strategic Studies

Ecommerce Strategic Study

Strategies for Success in Ecommerce

The IWSR Ecommerce Strategic Study is a detailed analysis of the development of the diverse ecommerce space for beverage alcohol.

The study analyses the key global ecommerce markets for beverage alcohol: Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK and the USA, and also looks at five markets to watch.

This strategic study will enable you to:

  • Formulate and refine your ecommerce strategy for the next five years
  • Prioritise efforts in the ten most important ecommerce markets for alcoholic drinks – including five markets to watch
  • Build on your category strategy for ecommerce and optimise your portfolio
  • Understand the online retail landscape, and who will be the key players to engage with
  • Review your route to market plans
  • Ensure your ecommerce messaging matches the needs and values of your target consumer
  • Focus on pushing the right products in the right way as part of your price positioning


For each of the ten countries, you will discover:

Market size and dynamics

  • Size and growth rate of online alcohol sales in the key markets worldwide.
  • Expected development of ecommerce
  • Trends by drinks category, price band and online channel.

Consumer insights

  • Evolution of consumer attitudes and behaviours towards ecommerce alcohol.
  • Brand and retailer insight.
  • Top brands and retailers online, including analysis of success factors.

Want to know more?

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  • Markets included:
  • • Australia
  • • Brazil
  • • China
  • • France
  • • Germany
  • • Italy
  • • Japan
  • • Spain
  • • United Kingdom
  • • United States
  • PLUS ten additional markets to watch

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