Ecommerce Strategic Study

The IWSR Ecommerce Strategic Study is a detailed analysis of the development of the diverse ecommerce space for beverage alcohol.

The study analyses the key global ecommerce markets for beverage alcohol: Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK and the USA, and also looks at five markets to watch.

This strategic study will enable you to:

• Formulate and refine your ecommerce strategy for the next five years
• Prioritise efforts in the ten most important ecommerce markets for alcoholic drinks – including five markets to watch
• Build on your category strategy for ecommerce and optimise your portfolio
• Understand the online retail landscape, and who will be the key players to engage with
• Review your route to market plans
• Ensure your ecommerce messaging matches the needs and values of your target consumer
  
• Focus on pushing the right products in the right way as part of your price positioning

For each of the ten countries, you will discover:

Market size and dynamics

• Size and growth rate of online alcohol sales in the key markets worldwide.
• Expected development of ecommerce
• Trends by drinks category, price band and online channel.

Consumer insights

• Evolution of consumer attitudes and behaviours towards ecommerce alcohol.
• Brand and retailer insight.
• Top brands and retailers online, including analysis of success factors.

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