Methodology

Our methodology

IWSR is the only global drinks data and insights provider that offers a complete understanding of the global beverage alcohol industry. We provide a unique combination of best-in-class market and consumer data, AI-enabled analytics, and on-the-ground human intelligence.

The indispensable industry standard

Measuring volume and retail sales value in 160+ countries
Proprietary datasets going back 50 years
AI-enabled forecasts for the next 5 years
Covering all major channels and beverage alcohol categories
Measured at brand, price segment, and category levels
Mapped against consumer driver data for deeper understanding
Underpinned by on-the-ground market expertise

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Local market understanding scaled for global needs

We track what’s consumed in over 160 markets: we triangulate data from multiple sources, including shipment data from brand owners, local offices, distributors and importers, along with trade and industry associations, store checks, and online price collections.

IWSR’s team of researchers spend time in market speaking with key industry players. Our global network gives us a clearer picture of what is actually being sold in each country, not merely shipped. This includes activity in unofficial cross-border channels.

Draft beer dispensed from the back of a van in Brazil

Know the ‘why’, as well as the ‘what’

Our consumer research division carries out hundreds of thousands of consumer interviews every year. We also use machine learning to cross-reference market data, for a more complete picture of industry challenges and opportunities.

IWSR also manages the longest-running global wine consumer survey, giving you exclusive insight into worldwide consumer trends and attitudes.

Bartender preparing cocktail mojito at pub - Happy smiling friends toasting cocktail at bar restaurant counter at happy hour time - Youth multiracial, happiness and fun lifestyle concept

Know what’s around the corner

IWSR’s proprietary market data from the past 50+ years is the foundation for our forecast models. We model our 5-year forecasts by incorporating market data with consumer insights, macroeconomic drivers and the latest AI-enabled machine learning. Our forecasting team work closely with our market experts to validate the model with regulatory, supply chain and other local market factors.

IWSR is the key to helping drinks brand owners understand what’s happening in global markets, the drivers of change, how markets will evolve, and what strategies to adopt.

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