| Products
A fundamental analysis of drivers changing the industry, and the markets that matter most to you. In-depth analysis of brand and category change, supply chain needs and the implications of regulatory change, using IWSR’s unique combination of proprietary data, on-the-ground researchers and industry-leading analytics.
Why change is happening, what’s likely to happen next, and what it means for you, using our trusted Global market data, consumer insights, forecasts and analytics. Pinpointing the drivers behind change and potential future direction.
Analysing market and category changes against your business assets and strengths. Identifying white space opportunities for innovation or M&A. Measuring and ranking opportunities to determine likelihood of success.
Deploying the combined expertise of IWSR data, analytics and human intelligence to build compelling and trustworthy answers to the question: “Where do we go from here?”
Managing Director and President
Consulting Director
Head of Custom Research and Consumer Insights
Consulting Manager
Consulting Manager US
Managing Director and President
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
Consulting Director
Head of Custom Research and Consumer Insights
Consulting Manager
Consulting Manager US
| CEO, Global drinks producer
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IWSR evaluates the trends and market forces driving the global beverage alcohol industry
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