Global Forecast Suite
| PRODUCTS
Plan ahead with more confidence in an ever-changing industry.
IWSR’s Global Forecast Suite provides unrivalled granularity and transparency into the future of the beverage alcohol market. Our clients get a 10-year outlook on the data, bi-annual updates and scenario planning capabilities for 31 key markets.
50+
years of industry experience
160+
markets covered for research
30+
languages spoken in the team
Access to IWSR’s Global Forecast Suite enables you to:
- Make better strategic decisions with visibility into future market direction
- Identify long-term opportunities in volume/value growth by market and category
- Allocate resources and investments with greater confidence and monitor forecasts on a biannual basis
- Scenario-test plans against potential macroeconomic or policy shocks
Global Forecast Suite features:
- Sophisticated 10-year forecasts for 31 key markets that combine econometric modelling & machine learning with researcher expertise, updated bi-annually
- ROW forecasts with 5-year outlook, updated annually
- Detailed volume and value forecasts by channel and category, allowing clients to answer specific questions
- Scenario planning capability: Test the impact of disruptive events (e.g. tariffs, pandemics, economic crises)
- Transparent access to the macroeconomic data underpinning our forecasts, allowing clients to understand what’s driving the predictions
Your team at IWSR
Damien McInerny
Chief Commercial Officer
Xian Wang
Chief Product Officer
Emily Neill
Chief Operating Officer Research and Operations
Marten Lodewijks
Managing Director and President
Chief Commercial Officer
Damien McInerny
Damien McInerny is CCO at IWSR, drawing on his breadth of experience in leading sales, marketing and client services teams in the business information industry. His expertise spans clients large and small, from all sectors and across all continents. This extensive background includes sales and commercial leadership roles at organisations such as Ovum, Datamonitor and 451 Research.
Damien joined IWSR in January 2018 and leverages his in-depth experience to lead the commercial teams in developing the company’s propositions and portfolio of services, ensuring clients maximise the value of their engagement with IWSR.
Chief Product Officer
Xian Wang
Xian Wang is Chief Product Officer at IWSR. Prior to joining IWSR, Xian led global strategy and product, including the data, research, tech and digital platform offering, at Flywheel Retail Insights, focusing on digital commerce go-to-market strategy across CPG/FMCG sectors. Before that, she was at an investment research firm, supporting buy-side investors in identifying investment opportunities and monitoring their portfolios, following roles in private equity and investment banking M&A at Goldman Sachs.
Xian Wang joined in November 2024 with the aim to define IWSR's product strategy, vision for the future, and product roadmap.
Chief Operating Officer Research and Operations
Emily Neill
Emily Neill is COO of Research & Operations at IWSR, bringing extensive experience in research and market insights across the global consumer goods industry. Her expertise spans industry research, data analytics and forecasting, market insights and BI product development.
Previously CEO of Canadean (Globaldata Consumer), Emily joined IWSR in March 2018 and leverages her wide-ranging expertise to drive strategic initiatives and operational excellence.
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
"We use IWSR’s data products to make strategic decisions and wouldn’t be able to do so without it."
| Winemaker and global distributor
Interested?
If you're interested in learning more about our products and solutions, feel free to contact us and a member of our team will get in touch with you.
5 Key Trends Shifting The Beverage Alcohol Market In 2025
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
| Latest articles
Generation game: are younger LDA consumers becoming more selective in their drinking habits?
IWSR consumer research shows a nuanced global picture, with participation rates stable and some sign...
Alcohol adjacents offer ‘unique opportunity’ in no/low space
Alcohol adjacent products, including drinks that contain CBD, nootropics and adaptogens, are being e...
Sign up to our newsletter
Access complimentary insights and analysis to stay competitive and innovative
Beyond Dry January: no-alcohol deseasonalises in the US
Spearheaded by the dominant 0% ABV beer category, no-alcohol drinks are increasingly becoming a year...
Sign up to our newsletter
Access complimentary insights and analysis
to help you stay competitive and innovative
Head office
IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
Quick links
Policies
