Global Forecast Suite
| PRODUCTS
Plan ahead with more confidence in an ever-changing industry.
IWSR’s Global Forecast Suite provides unrivalled granularity and transparency into the future of the beverage alcohol market. Our clients get a 10-year outlook on the data, bi-annual updates and scenario planning capabilities for 31 key markets.
Access to IWSR’s Global Forecast Suite enables you to:
- Make better strategic decisions with visibility into future market direction
- Identify long-term opportunities in volume/value growth by market and category
- Allocate resources and investments with greater confidence and monitor forecasts on a biannual basis
- Scenario-test plans against potential macroeconomic or policy shocks
Global Forecast Suite features:
- Sophisticated 10-year forecasts for 31 key markets that combine econometric modelling & machine learning with researcher expertise, updated bi-annually
- ROW forecasts with 5-year outlook, updated annually
- Detailed volume and value forecasts by channel and category, allowing clients to answer specific questions
- Scenario planning capability: Test the impact of disruptive events (e.g. tariffs, pandemics, economic crises)
- Transparent access to the macroeconomic data underpinning our forecasts, allowing clients to understand what’s driving the predictions
Your team at IWSR
Graeme Liggett
Head of Forecasting
Xian Wang
Chief Product Officer
Sarah Campbell
Global Head of Research
Marten Lodewijks
Managing Director and President
Head of Forecasting
Graeme Liggett
Chief Product Officer
Xian Wang
Xian Wang is Chief Product Officer at IWSR. Prior to joining IWSR, Xian led global strategy and product, including the data, research, tech and digital platform offering, at Flywheel Retail Insights, focusing on digital commerce go-to-market strategy across CPG/FMCG sectors. Before that, she was at an investment research firm, supporting buy-side investors in identifying investment opportunities and monitoring their portfolios, following roles in private equity and investment banking M&A at Goldman Sachs.
Xian Wang joined in November 2024 with the aim to define IWSR's product strategy, vision for the future, and product roadmap.
Global Head of Research
Sarah Campbell
Sarah Campbell is Global Head of Research at IWSR. She brings extensive experience from insights, commercial, and marketing roles within the beverage alcohol and retail sectors, including positions at Bacardi, Nielsen, and Waitrose. A WSET Diploma holder, she has a track record of delivering results through streamlined processes and a deep understanding of client needs. Sarah joined IWSR in May 2021, initially relocating to Singapore to establish the APAC research function and expand the company’s regional presence.
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
"We use IWSR’s data products to make strategic decisions and wouldn’t be able to do so without it."
| Winemaker and global distributor
Interested?
If you're interested in learning more about our products and solutions, feel free to contact us and a member of our team will get in touch with you.
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50+
years of industry experience
160+
markets covered for research
30+
languages spoken in the team
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