Global Market Data
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IWSR Global Database
Trusted by industry leaders for over 50 years, IWSR’s Global Database is the leading data, insights and human intelligence source for the global drinks industry.
Benchmark and assess volume and value by country, channel, category, price band and brand. Explore and understand trends driving country and travel retail markets. Make critical business decisions with greater confidence.
50+
years of industry experience
160+
markets covered for research
30+
languages spoken in the team
Data-rich, insight-driven
- Proprietary longitudinal volume and value data for 160+ countries
- Industry leading data analytics
- AI-enhanced short and long-range forecasts
- Comprehensive executive summaries authored by market experts
- Innovation database
- Consistent and reliable methodologies
Your team at IWSR
Sarah Campbell
Global Head of Research
Ania Zymelka
Head of Operations – Research
Daniel Mettyear
Head of Research – EMEA
Jose Luis Hermoso
Research Director – Central and South America
Piotr Poznanski
Research Director – East Europe and CIS
Russell Menezes
Research Director – Africa and Middle East
Humphrey Serjeantson
Research Director – Western Europe
Adam Rogers
Research Director – North America
Shirley Zhu
Research Director - Greater China
Antonella Reda
Data Governance Manager
Alexandre Gater
Head of Data
Thanos Koukoutsakis
Senior Data Scientist
Global Head of Research
Sarah Campbell
Sarah Campbell is Global Head of Research at IWSR. She brings extensive experience from insights, commercial, and marketing roles within the beverage alcohol and retail sectors, including positions at Bacardi, Nielsen, and Waitrose. A WSET Diploma holder, she has a track record of delivering results through streamlined processes and a deep understanding of client needs. Sarah joined IWSR in May 2021, initially relocating to Singapore to establish the APAC research function and expand the company’s regional presence.
Head of Operations – Research
Ania Zymelka
Head of Research – EMEA
Daniel Mettyear
Research Director – Central and South America
Jose Luis Hermoso
Research Director – East Europe and CIS
Piotr Poznanski
Research Director – Africa and Middle East
Russell Menezes
Research Director – Western Europe
Humphrey Serjeantson
Research Director – North America
Adam Rogers
Research Director - Greater China
Shirley Zhu
Data Governance Manager
Antonella Reda
Head of Data
Alexandre Gater
Senior Data Scientist
Thanos Koukoutsakis
"I use IWSR’s Global Database all the time – I’m probably in it 2-3 times a week. It’s a must-have. There’s no way we could do our jobs without it."
| World leading beverage alcohol company
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Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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