On-Trade Value

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| PRODUCTS

Manage your on-trade strategy with more precision and clarity than ever

With IWSR’s On-Trade Value data, demystify this significant but notoriously opaque channel like never before.

We provide the first independent view comparing across markets and venue types, with price-to-consumer value insights across the top 20 global markets. Clients can segment by category, price band, venue type and venue price point.

50+

years of industry experience

160+

markets covered for research

30+

languages spoken in the team

Access to On-Trade Value data enables you to:

Eliminate guesswork – Move beyond instinct-driven decisions with accurate, globally comparable market data.
Optimise strategy – Refine brand positioning, portfolio management, and pricing strategies.
Strengthen retailer and operator relationships – Use data-backed insights to influence listings and placements.
Gain a competitive edge – Identify emerging trends and capitalise on high-value opportunities in the on-trade sector.

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On-Trade Value features:

Comprehensive market coverage – Data across the top 20 markets, segmented by venue type (bars, restaurants) and venue price point (low, medium, high).
Price-to-consumer value measurement – A first-of-its-kind dataset capturing consumer expenditure, complementing IWSR’s existing on-trade volume data.
Pricing and category trends – Track category growth and value driving price bands across venue type and price point.
Venue type insights – Understand where and how categories are performing across bars and restaurants of different price point.
Market sizing and prioritisation – Identify high-growth opportunities and allocate resources strategically.
Standardised global methodology – Ensuring consistent comparisons across markets with a new data capture approach

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