On-Trade Value
| PRODUCTS
Manage your on-trade strategy with more precision and clarity than ever
With IWSR’s On-Trade Value data, demystify this significant but notoriously opaque channel like never before.
We provide the first independent view comparing across markets and venue types, with price-to-consumer value insights across the top 20 global markets. Clients can segment by category, price band, venue type and venue price point.
50+
years of industry experience
160+
markets covered for research
30+
languages spoken in the team
Access to On-Trade Value data enables you to:
- Eliminate guesswork – Move beyond instinct-driven decisions with accurate, globally comparable market data.
- Optimise strategy – Refine brand positioning, portfolio management, and pricing strategies.
- Strengthen retailer and operator relationships – Use data-backed insights to influence listings and placements.
- Gain a competitive edge – Identify emerging trends and capitalise on high-value opportunities in the on-trade sector.
On-Trade Value features:
- Comprehensive market coverage – Data across the top 20 markets, segmented by venue type (bars, restaurants) and venue price point (low, medium, high).
- Price-to-consumer value measurement – A first-of-its-kind dataset capturing consumer expenditure, complementing IWSR’s existing on-trade volume data.
- Pricing and category trends – Track category growth and value driving price bands across venue type and price point.
- Venue type insights – Understand where and how categories are performing across bars and restaurants of different price point.
- Market sizing and prioritisation – Identify high-growth opportunities and allocate resources strategically.
- Standardised global methodology – Ensuring consistent comparisons across markets with a new data capture approach
Your team at IWSR
Xian Wang
Chief Product Officer
Chief Product Officer
Xian Wang
Xian Wang is Chief Product Officer at IWSR. Prior to joining IWSR, Xian led global strategy and product, including the data, research, tech and digital platform offering, at Flywheel Retail Insights, focusing on digital commerce go-to-market strategy across CPG/FMCG sectors. Before that, she was at an investment research firm, supporting buy-side investors in identifying investment opportunities and monitoring their portfolios, following roles in private equity and investment banking M&A at Goldman Sachs.
Xian Wang joined in November 2024 with the aim to define IWSR's product strategy, vision for the future, and product roadmap.
"IWSR's data and insights are certainly critical around strategy, in both category and geographic choices, and also for trendspotting across the globe."
| Global spirits company
Interested?
If you're interested in learning more about our products and solutions, feel free to contact us and a member of our team will get in touch with you.
Beverage Alcohol Drivers 2026
From Gen Z’s evolving relationship with alcohol and the importance of innovation to the promise offered by RTDs, developing markets and a resurgent travel retail channel, IWSR reveals six key drivers and trends shaping beverage alcohol in 2026 and beyond.
| Latest articles
How to win in India’s beverage alcohol market
India’s beverage alcohol market has enormous potential for brand owners in the years ahead – but...
Six key drivers shaping beverage alcohol in 2026 and beyond
In challenging times for beverage alcohol, a number of opportunities for growth persist – from the...
Sign up to our newsletter
Access complimentary insights and analysis to stay competitive and innovative
Generation game: are younger LDA consumers becoming more selective in their drinking habits?
IWSR consumer research shows a nuanced global picture, with participation rates stable and some sign...
Sign up to our newsletter
Access complimentary insights and analysis
to help you stay competitive and innovative
Head office
IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
Quick links
Policies
