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US Navigator – state by state deep dive
IWSR’s US Navigator offers the only holistic monthly view of the total United States beverage alcohol market at the state level.
Designed in collaboration with a Client Advisory Board of US drinks market experts, Navigator provides a more granular view of US consumption data, including a breakdown of state-level category data by price tier and channel.
Modelling the detail you need, to:
- Understand seasonality of consumption trends by state
- Monitor the impact of marketing campaigns or external influences on market performance
- Pivot quickly in response to market performance changes
- Analyse performance alongside IWSR’s Global Database
Your team at IWSR
Marten Lodewijks
Managing Director and President
Adam Rogers
Research Director – North America
Alexandre Gater
Head of Data
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
Research Director – North America
Adam Rogers
Head of Data
Alexandre Gater
"The data we get from IWSR is critical."
| Strategy and Corporate Development Director, Multinational beverage alcohol producer
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If you're interested in learning more about our products and solutions, feel free to contact us and a member of our team will get in touch with you.
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