Identify growth opportunities
Understand the drivers of growth:
Quantify
Quantify size and growth potential of key markets and categories, and understand how they have developed over time.
Track
Track competitive threats from key incumbent and emerging competitors, and understand why they are gaining traction.
Identify
Identify gaps in the market, such as categories entering a new growth phase, and define opportunities to grow market share.
Quantify your opportunities:
Identify
Identify your most dynamic channels and categories, and the consumer behaviours driving performance.
Determine
Determine complementary geographies, new business lines and customer segments to target.
Evaluate
Evaluate the most valuable revenue streams, align strategy with market shifts, and plan for effective resource management.
Develop your growth strategy:
Identify
Identify how growth will be delivered via existing or new products.
Develop
Develop innovation and M&A strategies.
Assess
Assess risks and potential scenarios.
Relevant Team
Marten Lodewijks
Managing Director and President
Luke Tegner
Consulting Director
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
Consulting Director
Luke Tegner
"IWSR are mission critical for new countries as that helps us decide how much investment we want to put in a specific market."
| Multinational vodka producer
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Leverage consumer sentiment
Drive innovation
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Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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