Leverage consumer sentiment
Identify how consumer trends will impact performance:
Track
Track changes in category usage and attitude.
Uncover
Uncover why shifts are happening and the impact on channel, price, region and occasion over time.
Outline
Outline the impact to your business and portfolio, and how to respond if key consumer audiences are changing.
Define your market opportunities:
Quantify
Quantify size of total market and categories of focus.
Identify
Identify consumer types shaping your addressable market, and how segments and sentiment are shifting.
Determine
Determine who you should be targeting with new product launches and how you should talk to them.
Test and learn:
Understand
Understand how your brand or category is perceived.
Uncover
Uncover consumer responses to new products or line extensions.
Measure
Measure the impact of different pricing strategies.
Relevant team
Richard Halstead
Chief Operating Officer Consumer Insights and Custom Analytics
Marten Lodewijks
President IWSR US
Luke Tegner
Consulting Director
Luis Osorio
Head of Custom Research and Consumer Insights
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
Luke Tegner
Head of Custom Research and Consumer Insights
Luis Osorio
"IWSR is necessary to have in a global function. They give you that 80/20 view of what is happening in the market."
| Leading Dutch global spirits company
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