Leverage consumer sentiment
Identify how consumer trends will impact performance:
Track
Track changes in category usage and attitude.
Uncover
Uncover why shifts are happening and the impact on channel, price, region and occasion over time.
Outline
Outline the impact to your business and portfolio, and how to respond if key consumer audiences are changing.
Define your market opportunities:
Quantify
Quantify size of total market and categories of focus.
Identify
Identify consumer types shaping your addressable market, and how segments and sentiment are shifting.
Determine
Determine who you should be targeting with new product launches and how you should talk to them.
Test and learn:
Understand
Understand how your brand or category is perceived.
Uncover
Uncover consumer responses to new products or line extensions.
Measure
Measure the impact of different pricing strategies.
Relevant team
Marten Lodewijks
Managing Director and President
Luke Tegner
Consulting Director
Luis Osorio
Head of Custom Research and Consumer Insights
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
Consulting Director
Luke Tegner
Head of Custom Research and Consumer Insights
Luis Osorio
"IWSR is necessary to have in a global function. They give you that 80/20 view of what is happening in the market."
| Leading Dutch global spirits company
Our solutions will help you:
Navigate change
Identify growth opportunities
Drive innovation
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