Navigate change
Track and adapt to market changes:
Measure
Measure market influences and macro trend shifts over time.
Identify
Identify and understand consumer behaviour shifts.
Adopt
Adopt strategies based on whether shifts are likely to be cyclical or structural.
Respond to unexpected developments:
Quantify
Quantify the impact of regulatory, political and macro-economic shifts.
Compare
Compare historical consumer and market responses to these shifts, with likely future responses.
Plan
Plan for projected impacts and maximising opportunities.
Shape ongoing portfolio management:
Benchmark
Benchmark your portfolio against category performance across markets and channels.
Map
Map the evolution of consumer preferences and sentiment.
Identify
Identify white space opportunities and competitive threats.
Relevant Team
Marten Lodewijks
Managing Director and President
Luke Tegner
Consulting Director
Managing Director and President
Marten Lodewijks
Marten Lodewijks is the Managing Director and President of IWSR, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined the IWSR in March 2023 where he led the critical US market prior to becoming global MD.
Consulting Director
Luke Tegner
"It’s critical to have IWSR’s data when markets are changing."
| CEO, Leading spirits producer
Our solutions will help you:
Identify growth opportunities
Leverage consumer sentiment
Drive innovation
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Bevtrac
US Navigator
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Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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