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25/08/2021
Fewer new wine drinkers enter the wine market in the US and China
There is a recruitment shortfall amongst wine drinkers in the US and China. How can wine businesses engage LDA Gen Z wine drinkers?
The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses increase recruitment amongst LDA Gen Z wine drinkers in the US & China?
[Click on the infographic below to enlarge it]
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The above analysis reflects IWSR data from the 2021 data release. For more in-depth data and current analysis, please get in touch.
CATEGORY: All, Wine | MARKET: All, Asia Pacific, North America | TREND: All |
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