The IWSR Global Category Spotlight reports look at pivotal trends from around the world, giving you a picture of what is driving the category and where the biggest opportunities for your business lie.
The reports are compiled from the IWSR analysts’ in-market research, along with over 1,600 face-to-face interviews with key industry players.
Use these reports to discover:
- The key macro trends and their global reach: the category’s current performance
- Forecasted growth: where the numbers are headed
- Category disruptors: growth opportunities to guide business strategy
- Brand highlights: top performers to help benchmark against the industry
- Market performance broken down by consumption and brand, giving you a deep dive into key market trends and driving factors
- Markets to watch: the countries that will make an impact