Strategic Studies

A Blueprint for Success in the Ecommerce Space for Alcohol Beverages

Your action plan for where to play, who to work with, what consumers think and how to best win at the ecommerce game.

The IWSR Global Ecommerce Strategic Study 2019, A Blueprint for Success in the Ecommerce Space for Alcohol Beverages, analyses the top 10 global ecommerce markets for beverage alcohol. Countries included are Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK and the USA.

This strategic study will enable you to:

  • Formulate and refine your ecommerce strategy for the future
  • Prioritise efforts in the ten most important ecommerce markets for alcoholic drinks
  • Build a robust category strategy for ecommerce and optimise your portfolio
  • Understand the likely future online retail landscape, and who will be the key players to engage with
  • Make informed decisions on the correct route to market
  • Ensure your ecommerce messaging matches the needs and values of your target consumer
  • Focus on pushing the right products in the right way as part of your price positioning


For each of the ten countries, you will discover:

  • Size and future growth of the market
  • Online retailer and category analysis
  • Analysis of brands and pricing
  • Consumer behaviour trends


To learn more about the global ecommerce channel, watch our Ecommerce video series via the link below:

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  • Markets included:
  • • Australia
  • • Brazil
  • • China
  • • France
  • • Germany
  • • Italy
  • • Japan
  • • Spain
  • • United Kingdom
  • • United States

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