Strategic Studies

Global Low-and No-Alcohol Strategic Study

The opportunity: What to offer when your consumer is not drinking?

IWSR Global Low-and No-Alcohol Strategic Study provides critical insight into how some drinkers are drinking less alcohol around the globe, some drinkers don’t drink at all and some never have, but they may not go for soft drinks either

This comprehensive strategic report will provide a global view on who the consumer is, why some are drinking less or not at all, and what you can do to take share of this growing segment. Ascertain the size and the key trends of the low- and no-alcohol market, delivered by the world’s authority on beverage alcohol.


The Three Beverage Alcohol Industry Challenges:

  • The rise of ‘adult soft drinks’ and the ‘non-alcoholic cocktail’ – to compete against the soft drink and juice industries, with relevant beverage products that offer the right consumption occasion
  • To offer a consistent beverage portfolio that caters to both alcohol drinkers and alcohol reducers
  • To comply with often inconsistent and diverse legislation on product description, labelling, import/export and advertising


To meet these challenges, this study will:

  • Provide insight into the complex legislation that covers low-and non-alcoholic beverages, market by market.
  • Conduct key in-market stakeholder interviews –to cover what is the current status and the future of this sector
  • In-depth consumer surveys covering consumer attitudes to this market segment
  • In-depth analysis of non-alcoholic bar menus –analysis of relevant bar menus in three key cities per country
  • Conduct key in-market stakeholder interviews –to cover what is the current status and the future of this sector
  • Analyse our Radius innovation database on the key new trends in this area, with a focus on what is a fad and what is here to stay
  • Conduct key in-market stakeholder interviews –to cover what is the current status and the future of this sector
  • Analyse our Radius innovation database on the key new trends in this area, with a focus on what is a fad and what is here to stay


Based on this report, you will be able to:

  • Formulate your low- and no-alcohol strategy
  • Prioritise efforts in 15 key markets for the low- and no-alcohol trend
  • Plan for current and future consumption
  • Make informed decisions on the correct product and price positioning
  • Ensure your messaging matches the needs and values of the mindful drinking consumer and complies with legislation
  • Focus on pushing the right products in the right way without cannibalising your existing portfolio of products
  • Assess the scale of the challenge to your alcoholic beverage portfolio from the trend to low- and no-alcohol
  • Stay on the cutting edge of low- and no-alcohol innovation


To purchase or learn more, email: enquiries@theiwsr.com

Request a demo

  • Markets included:
  • Core markets:
  • • Australia
  • • Germany
  • • Spain
  • • United Kingdom
  • • United States
  • Optional markets:
  • • Belgium
  • • Brazil
  • • France
  • • Indonesia
  • • Japan
  • • Netherlands
  • • New Zealand
  • • Nigeria
  • • Saudi Arabia
  • • Sweden

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