IWSR Global Trends Report looks at the pivotal trends from around the world, giving you a picture of what’s driving the markets and where the biggest opportunities for the industry lie
An easily digested report, IWSR Global Trends is compiled from the IWSR analysts’ on-the-ground research in-market, along with over 1,600 face-to-face interviews with key industry players.
- The key macro trends and their global reach
- Key innovation trends and how these are impacting category development
- An overview of each category and the impact of current trends
- Category data broken down by region, country, owner, brand and price point
- The consumer habits and demands which are driving the market