Global Trends Report

The impact of COVID-19 on key macro trends

IWSR Global Trends Report looks at the drivers and disruptors shaping the global beverage alcohol market.

An easily digested report, IWSR Global Trends is compiled from the IWSR analysts’ on-the-ground research, along with interviews with over 1,600 local industry players.


This year’s report will focus on how COVID-19 is impacting the key macro trends in the beverage alcohol market.


The Global Trends Report enables you to:

  • Learn about the most impactful emerging and developing trends
  • Anticipate future trends
  • Discover the reasons underpinning growth trends
  • Explore opportunities for innovation, new product development or geographic expansion
  • Be inspired by the latest innovations


Use this report to discover:

  • The key macro trends, their global reach and the impact of the COVID-19 pandemic.
  • Key innovation trends and how these are impacting category development
  • An overview of each category and the impact of current trends
  • Category data broken down by region, country, owner, brand and price point
  • The consumer habits and demands which are driving the market


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